Our New Ad Designers: 3rd Graders at St. Mary’s School in Lee

The third-grade participants of iBerkshires’ “Junior Marketers” education program with CHP’s Mobile Health Team.

What happens when third graders design ‘ads’ for CHP Berkshires? Education, engagement, awareness, and—great designs!

Through our partnership with iBerkshires.com, CHP was invited to participate in the “Junior Marketers” education program, and students in Amanda Reis’ third-grade class were given CHP as a “client.”

To create an ad design, the designer needs to know fundamental ‘brand’ information—logos, taglines, colors—but more importantly, the designer needs to understand what the client is all about. In this case, CHP took time to share information about CHP’s many programs—medical and dental care, family services support, and food security—to help jump-start their ideas and creativity.

The result was twelve beautiful designs for CHP, capturing everything from mobile health to dental care and free food programs.

WATCH: iBERKSHIRES VIDEO ABOUT THE ST MARY’S JUNIOR MARKETING PROGRAM

On February 11, CHP’s Marketing and Mobile Health teams visited St. Mary’s to talk with the children about their designs, answer their questions about CHP, and offer them a chance to climb aboard our mobile health van. We brought along a framed poster with all of the students’ designs. We explained what ‘branding’ is, using such graphics as the Nike ‘swoosh,’ the Apple logo, and the Netflix icon. Children loved identifying brands with images alone and learned how important brand recognition is to businesses and organizations.

CHP is grateful to iBerkshires and St. Mary’s students for their generous participation and advertising designs!

St. Mary’s Junior Marketers Ad Designs

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